[{"id":402531483904,"handle":"brandfrontpage","title":"Best Sellers","updated_at":"2023-12-05T19:05:08+11:00","body_html":"\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eWe stock the biggest and best range of products in Australia.","published_at":"2023-08-06T15:01:48+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"BrandFrontPage"}],"published_scope":"web"},{"id":272984834215,"handle":"haircare-brands","title":"Haircare Brands","updated_at":"2023-12-05T19:05:08+11:00","body_html":"Shampoos - Conditioners - Treatments - Hair Colouring by some of the biggest and best brands available in Australia","published_at":"2021-07-29T14:20:31+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"BrandFrontPage"}],"published_scope":"web"},{"id":210918965415,"handle":"kits-and-packs","updated_at":"2023-12-05T17:45:02+11:00","published_at":"2020-07-30T12:18:46+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Kits and Packs","body_html":"\u003cp\u003ePacks for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair\u003c\/li\u003e\n\u003cli\u003eBrows\u003c\/li\u003e\n\u003cli\u003eLash\u003c\/li\u003e\n\u003cli\u003eNails\u003c\/li\u003e\n\u003cli\u003eWaxing\u003c\/li\u003e\n\u003c\/ul\u003e","image":{"created_at":"2020-07-30T12:18:45+10:00","alt":null,"width":820,"height":312,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/Lash_House_Supplies_Logo_FINAL.png?v=1625811144"}},{"id":270378500263,"handle":"on-sale","title":"ON SALE!","updated_at":"2023-12-05T19:05:08+11:00","body_html":"Here's what we have ON SALE this week","published_at":"2021-06-28T12:29:39+10:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"ON SALE"}],"published_scope":"web"},{"id":213812838567,"handle":"spring-sale","updated_at":"2023-12-05T17:45:02+11:00","published_at":"2020-08-14T07:55:32+10:00","sort_order":"manual","template_suffix":"","published_scope":"web","title":"Our Best Sellers","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe most popular Beauty, Hair, Waxing, Nail and Lash\/Brow products in our catalogue\u003c\/p\u003e","image":{"created_at":"2020-08-14T07:55:30+10:00","alt":null,"width":1000,"height":671,"src":"\/\/salonessentials.com.au\/cdn\/shop\/collections\/model-poses-at-fair.jpg?v=1625866143"}},{"id":402531614976,"handle":"perfect-hair","title":"Perfect Hair","updated_at":"2023-12-05T17:40:10+11:00","body_html":"\u003cspan data-mce-fragment=\"1\"\u003ePerfect Hair products are positioned at the forefront of technology by introducing hair products that are the first of their kind. 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The Charcoal Treatment harnesses the moisturising power of charcoal extracts to absorb oils, clean and repair all hair types. The charcoal treatment cream works to restore smoothness, increase volume and improve manageability.
