Joico Colour Intensity

Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20+ shampoos.*

Color Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities. Bonus benefit: 

NO DEVELOPER REQUIRED!