{"title":"Demi and Gloss Colours","description":"\u003ch2\u003e\u003cstrong\u003eDemi Permanent Hair Colours and Liquid Gloss for Professional Salon Services\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eDemi permanent hair colours and liquid gloss systems give hairdressers the control, shine and tonal refinement needed for modern colour work. This collection brings together professional demi permanent crème colours and high shine liquid gloss formulas designed for refreshing faded colour, blending greys, toning blondes and enhancing natural depth with minimal commitment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with refined deposit technology and conditioning ingredients, these systems deliver smooth, even saturation with predictable tonal direction. Liquid gloss options provide a lightweight, translucent finish ideal for high shine services, colour balancing and post‑lightening refinement.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eProfessional Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eControlled deposit for predictable tonal results without long term commitment\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for refreshing colour, grey blending, toning and colour balancing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth crème or liquid textures for clean, even application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConditioning formulas that support softness, shine and manageability\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for clients wanting low maintenance colour with a natural finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for glossing, post‑lightening refinement and multi technique services\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrusted by professional salons for consistent, repeatable outcomes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA complete demi permanent and glossing collection designed for precision, shine and versatility across all salon colour services.\u003c\/p\u003e","products":[{"product_id":"hi-lift-true-shades","title":"Hi Lift True Shades Demi‑Permanent Colour 75ml","description":"\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003ch2\u003e\u003cstrong\u003eHi Lift True Shades Gentle, Glossy Colours That Revive, Tones and Blends\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eHi Lift True Shades is a high‑performance, ammonia‑free and PPD‑free demi‑permanent colour system designed for colourists who want rich tone, high shine and exceptional condition without the commitment of permanent colour. Its advanced Italian‑made formulation replenishes, restores and equalises the hair while depositing concentrated pigments for smooth, even results.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for refreshing faded colour, blending greys, toning blondes or adding depth and richness, True Shades delivers a glossy, conditioned finish with impressive longevity. The creamy consistency ensures clean application and predictable processing—perfect for everyday salon work.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAmmonia‑free \u0026amp; PPD‑free\u003c\/strong\u003e demi‑permanent colour\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eHigh‑shine pigments\u003c\/strong\u003e for vibrant, glossy results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eConditioning agents\u003c\/strong\u003e that nourish and revitalise the hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eBalances and equalises\u003c\/strong\u003e uneven porosity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSmooth, creamy texture\u003c\/strong\u003e for controlled application\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eMade in Italy\u003c\/strong\u003e exclusively for professional salon use\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e75ml tube\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eA reliable, gentle colour option that delivers shine, tone and condition—ideal for clients wanting beautiful results without long‑term commitment.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hi Lift","offers":[{"title":"4.0 Brown","offer_id":48180483883264,"sku":"1001998","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"6.0 Dark Blonde","offer_id":48180483948800,"sku":"1001999","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.0 Blonde","offer_id":48180484079872,"sku":"1002000","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.0 Light Blonde","offer_id":48180484276480,"sku":"1002001","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.0 Very Light Blonde","offer_id":48180484505856,"sku":"1002002","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"6.01 Dark Natural Ash Blonde","offer_id":48180483981568,"sku":"1002003","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.01 Natural Ash Blonde","offer_id":48180484112640,"sku":"1002004","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.01 Light Natural Ash Blonde","offer_id":48180484309248,"sku":"1002005","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.01 Very Light Natural Ash Blonde","offer_id":48180484538624,"sku":"1002006","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.11 Intense Ash Blonde","offer_id":48180484145408,"sku":"1002007","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.11 Light Intense Ash Blonde","offer_id":48180484342016,"sku":"1002008","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.11 Very Light Intense Ash Blonde","offer_id":48180484571392,"sku":"1002009","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.13 Beige Blonde","offer_id":48180484178176,"sku":"1002010","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.13 Very Light Beige Blonde","offer_id":48180484604160,"sku":"1002011","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.2 Light Pearl Violet Blonde","offer_id":48180484374784,"sku":"1002012","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.2 Very Light Pearl Violet Blonde","offer_id":48180484669696,"sku":"1002013","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.21 Pearl Violet Ash Blonde","offer_id":48180484210944,"sku":"1002014","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.21 Light Pearl Violet Ash Blonde","offer_id":48180484407552,"sku":"1002015","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.21 Very Light Pearl Violet Ash Blonde","offer_id":48180484702464,"sku":"1002016","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"6.22 Dark Intense Violet Blonde","offer_id":48180484014336,"sku":"1002017","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.22 Light Intense Violet Blonde","offer_id":48180484440320,"sku":"1002018","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"5.71 Light Ash Brown","offer_id":48180483916032,"sku":"1002019","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"7.71 Brown Ash Blonde","offer_id":48180484243712,"sku":"1002020","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.71 Very Light Brown Ash Blonde","offer_id":48180484768000,"sku":"1002021","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.72 French Blonde","offer_id":48180484800768,"sku":"1002022","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.73 Danish Blonde","offer_id":48180484833536,"sku":"1002023","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"6.66 Lava Red","offer_id":48180484047104,"sku":"1002024","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.62 Blush","offer_id":48180484735232,"sku":"1002025","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"8.44 Copper Flame","offer_id":48180484473088,"sku":"1002026","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"9.14 Autumn Blonde","offer_id":48180484636928,"sku":"1002027","price":17.45,"currency_code":"AUD","in_stock":true},{"title":"Clear Gloss","offer_id":48180484866304,"sku":"1002028","price":17.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3850\/7175\/files\/hi-lift-true-shades-demi-permanent-hair-colour-75ml.jpg?v=1774240439"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0430\/3850\/7175\/collections\/Liquid_gloss_collection_555c70b3-9556-437b-a95f-f14cf9c1b3b7.png?v=1774239966","url":"https:\/\/salonessentials.com.au\/collections\/demi-and-gloss.oembed","provider":"Salon Essentials","version":"1.0","type":"link"}